And when you start executing it, you find that it does not work.
At least it does not work exactly the way you envisioned it.
How would it help you, if you knew there was no perfect plan? What if you expected to stumble a lot in the beginning? What if you considered making mistakes to be a good thing? I've been there, done that and lived to tell about it.
When I was a mere neophyte in regards to developing my business, I made a lot of mistakes.
One of my favorites was my "post card escapade.
" I spent a couple of weeks designing these awesome postcards that I then hand delivered to professionals in related fields in the Boston area.
My thinking at the time was that all I had to do was turn on the spigot, hand out the postcards, and the referrals would flood into my office.
I would not even have to do any follow-up! Those of you experienced in starting a business probably recognize the error of my thinking.
These people did not even know me, never mind trust or like me.
So, no wonder that I did not get even one referral! Though I do wince at the memory of driving around and leaving a carbon footprint the size of Sasquatch, I'm glad that did it.
I can even laugh at this experiment.
What made this such a positive experience in hindsight? * I know, even now, that that I did the best I could with the information I had at the time.
* Only by executing on the plan did I learn that it would not yield the intended results.
Now that I know it is not workable, I do not have to use my energy going down this road again.
* Once I tried the "postcard escapade" I could moved on to more sophisticated, useful, marketing techniques.
* Now I can try dropping postcards from a plane.
What do you think? Sometimes, you have to implement a "brilliant" plan and fail before you can figure out what works.
In my experience, everything that has not worked in developing my business has brought me closer to figuring out what does work.
I am not discouraged, because every wrong attempt discarded is another step forward.
-Thomas Edison How have your "failures" brought you closer to your goal(s)?