For anyone who does not know, search engine optimisation is the practice of doing certain things to optimize a website in an effect to improve both its external and internal components in an effort to bring more traffic to the site from search engines.
Why you need to SEO
When you consider the fact that all the major search engines are the ones that drive the bulk of the traffic to websites, and that SEO is the main way to get your website found by these search engine then you should realise just how important SEO is.
If your website and its content cannot be accessed or be found by search engines due to poor design then it will be missing out on a great opportunity to getting the people who want whatever product, services or infomation you have on your website. It does not matter whether your website offers content, products, or services the search engine are the main way users of the Internet find what they are looking for.
How search engines work
When a search is being done the search terms used by the user will be matched by the search engine to those found on your website and is there is a match then your website or webpage will get listed in the search results.
Search engines use programs known as bots that are automated and that crawl through the web pages that are a part of the Internet. When a search engine crawls a webpage the contents of that page is indexed or stored in the search engines massive database which allows it to do searches in quick time.
When the search results that match the given search term the search engine then runs its own calculations so as to determine the most relevant to the search query. They are then sorted in terms of most to least relevant on the results page and this gives the user the option of choosing which one to select.
There are a number of different SEO techniques that are widely used on websites and its contents. The main ones are keyword placement and density, webpage design, link building, cross linking, using the alt attribute and title tags aswell as many more on page and off page technquies.
These techniques are all used in specific ways so as to get maximum results from each. It must be understood that their usage must be constantly modified as search engines are themselves constantly changing their parameters for searches. If you are not experienced with the usage of these techniques then it is better to employ a professional to do SEO for you or alot of time can be wasted between learning the techinques in the first place then also keeping upto date with the latest changes, aswell as targeting the wrong things while learning.
Search engines have limitation in their operation and because of this if you do the wrong things your website can be buried deep into the search result and if you do the right things your website may appear at the top of the search results and this can provide thousands of visitors.
SEO works to boost your web pages and their content ranking on search engines so that when searches are made the content is in the final results and in a position so that it will be viewed. There is increased competition online and companies that employ search engine optimisation techniques will be giving themselves a great advantage in terms of visitors and by extension customers.