Well to start with the first important factor is that of the design. With so many websites swamping together the attention span of the viewers are really at the rock bottom. They often forget what they see. Another major cause is because there are many websites which are very similar to each other and thus they fail to arrest the attention of the viewers. However, when your website is unique then it is something when the human eyes are not seeing everyday and thus they will no doubt take a good look at it. Also, that will help them in remembering your website and your business. It is the recent trend to have websites which are crisp and simply in an uncommon manner.
The next in the line is the content that is there in the website. Well, it is true that you need to have SEO friendly content in your website but along with that there is another aspect which needs to be taken care of, originality. When your website portrays content that is freshly written and is original then that attracts more viewers. A good written content has the power to arrest the attention of the viewer as well as retain it for quite a long period of time. Not only that but if you keep your contents updated then the viewers will definitely come back for more. That will enhance the traffic in your website and will help you in gaining more prospect as well as real buyers.
The next step that a proper website needs is the proper kind of SEO or Search Engine Optimization. This is done to be in the good book of the search engines and emerging in the front of the result pages. There are a number of SEO techniques. The Website Designing Services in Delhi along with the design and the content have to assure that the SEO part of your website is also taken care of. These were the few major aspects which influences the popularity of a business website.