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Web Design for Leicestershire Businesses

Why are we writing an article specifically aimed at web design for Leicestershire businesses? Well, the quick answer to that is that we're a Leicestershire website design company! From an SEO perspective, we know that if you are a Leicestershire based company, and you're looking for web design services, there's a good chance that you've added Leicestershire to your search query!

That said, when considering developing a website, there are a three things that are essential to consider, no matter who you are, what industry you are in, or who your clients are.

1.) Who are your clients
If you answer that question first, it should have a significant impact on how your website is designed. It's a common mistake that websites are designed for the company, rather than for their clients. A really simple example is website selling childrens services/toys. So often they are designed to be appealing to children - the designers forgetting that the children a.) aren't necessarily the ones looking at the website, and b.) aren't the ones with the money to buy the goods/services!

2.) Where are your clients?
Are your clients international, national, or within a radius of where you are. Knowing the answer to that questions can significantly impact the content of your website. There's no point in trying to attract visitors that are never going to buy from you, or that you are never going to be able to deliver your product or services to. For example, if you provide a kitchen-fitting service, and are based in Leicestershire, but don't want to work outside of a 20 mile radius, then make sure that your website talks about local things so that the search engines are more likely to serve you as an option to people searching locally.

3.) What kind of website do you need?
This is an easy question to answer - you need a content managed website that YOU can manage and maintain. Whether you then decide to pay someone to look after the website for you is up to you, but it's essential that you get to choose that, rather than it being forced on you. There are many different platforms for your website, such as Joomla, Wordpress, ExpressionEngine etc. We've chosen to specialise in Drupal development, because we believe it's the best solution available at the moment.

So, three simple questions that should have a dramatic impact if you are planning a new website design. We hope they're helpful to you, and remember, if you are looking for Leicestershire web design service, please feel free to give us a call.

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