The H & 5W's Your most important information must be in your first paragraph.
"Who", "What", "Where", "When", "Why", and "How", should all be laid out in your first lines.
Since most readers usually won't get past your headline and perhaps your first paragraph, try to intrigue them with interesting and to-the-point content, rather than long and vague sentences.
Readers don't want to waste their time, so the closer to the top your most vital information is, the quicker your readers will grab the point of what you are sharing with them and probably stick reading for more.
Lead with your Important Information Most unseasoned writers usually bury their lead and stick to traditional story-telling, failing to realize that their lead is the most significant part of their content.
So, if your most important information is somewhere in the middle of your content, it will be better to start your paragraph with it.
Be Concise, Relevant and Precise Although story length does not matter in a blog, it is best it keep your stories fast-moving and short.
Try to find fresh, new and dynamic news but most importantly tie your news with your readers' interests.
Feel their pulse and become the reflection of what they want and like reading about.
What are people talking about these days? How can you tie your story with that? Write your story without limiting yourself and then try to go through your content with an eye to what can be removed without changing your story.
Avoid Vagueness and Jargon Keywords are vital for all business bloggers and web masters, since they open the way for potential customers, so jargon is sometimes necessary.
However, it is important to keep a balance between visitors that know everything about your business and those that know nothing about it.
A smart way out of it could be to provide a link to a definition, or a previous post that explains more of your story's background.
Go for Quotes Adding other people's opinions and ideas make your blog or website more interesting, with a scent of credibility.
People tend to trust other people's opinions and in the hands of the right person, such a tool could become very powerful.
The only thing you must be careful of, is to get it right.
You can ask people to review what they have said or conduct small interviews by email.
Just correct any grammar or misspellings and you are set to go.
Don't Fail on Grammar Always check for grammar mistakes and spell check.
You don't want your potential customers to be turned off with such a mistake, do you? No matter how informal blog posts are, that doesn't mean they have to be sloppy.
Call for Action Always close your post with a call for action, which could be a follow-up article or a website where readers can learn more about the posted topic.