Business & Finance Advertising & sales & Marketing

Online Marketing - Is it Worth It?

A report recently posted BBC website stating that 'Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.
6% to £1.
752bn in the first half of 2009, while TV spending shrank 16.
1% to £1.
639bn.
' Now with this in mind I suppose the question is online marketing better than the old tried and tested methods? If we start by looking at some of the online methods we might be able to draw some conclusions.
Social networking Social networking sites like Facebook, Bebo, Twitter are a great way for spreading the word about your business and website with the potential for your customer base to grow.
Website Your website is really the best tool you have to sell your self online a good well designed website will have customers coming back and telling the friends the same way as a well run shop.
Index Sites A lot of businesses use business index sites like yell.
com and localmole to increase sales because customers can browse business easier on these sites than search engines because the searches are more targeted to there needs i.
e.
finding companies in there area etc...
Search engines Any business advertising on the web should always register with the major search engines and look into search engine optimisation (SEO) as sophistication of search engine software enables customers to precisely describe the information that they seek These are just a few of the online marketing techniques that businesses use to promote themselves now lets take a look at other marketing methods.
Posters These work well for businesses that have a large, local target market.
That's why billboards are so popular - they can reach hundreds of thousands of people in the course of just one day.
Using leaflets or business cards Lots of companies especially the fast food industry deliver menus to every house in the local area how ever this technique of leaflet marketing is proving more and more popular with business in other industries because it almost guarantees results if done effectively and in volume.
Use of existing Customers Offering existing customers an incentive, (gift of some sort, or money off your next supply) for introducing a friend as a new customer for you.
TV/radio TV and radio adverts, are mainly used by the larger companies, rather than the small businesses with few employees.
TV adverts are great visually and can reach millions of people at once.
These are just a few methods employed by companies to attract new customers to them however there are many others and marketing companies are always thinking of new ways to sell new and existing products.
However to answer the question which is better online or traditional methods there is no real method that is better than another all of these methods employed correctly and effectively will work well for your business however my personal favourite and the method I have found that works best for me is mail shots with our sample pack in this way potential customers can see the quality of our work before they buy

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