Corporate identity is the frontline of your company's services. It's the company asset that represents your position in the marketplace. While your logo design is the visual signature of your idea, product or service, its practical use is the center piece of your corporate communications, as your corporate identity. A logo is the only thing that ties together all your corporate identities. In a competitive business environment, a good logo design enables you to create and capture business value to win market share, enter new markets and gain competitive advantage.
A good logo design is the cornerstone to the Corporate Branding
To give the nutrients and vitamins to your growing business, first you need to grow your logo design into a brand and connect your employees, partners, and customers to a singular business vision in the market place. The goal of a logo design is to mature from a representational symbol of a company, service, or product, into an expectation of performance in the mind of consumers. Being a central Branding tool, a good corporate Image or a good logo design expresses one's company identity, vision, values and directions. A creative logo is what makes a company special and unique and leaves a long lasting impression onto your clients. A well designed logo is a company's distinct most important advertising device. Each moment it appears it communicates a bit about the results or services it represents and differentiates it from a competitor results or services.