How to Own Protect Successful Email Promotion Campaigns That Give Results
Unless you're sending a newsletter, it's important you must keep your message very focused. People can be distracted quickly, so if you keep your message direct you reduce the chance of them not reading it. The only way your prospect will lose focus and stray is by having too much information in your email. You want your reader to go through your email and take appropriate action. The benefits should be said in the subject and first paragraph of the email. This would serve as an appetizer and the reader would want the main course. There will be times when you will want to include several tid bits of information in the email when you're sending out a newsletter/ezine. In these newsletters you can have numerous bits and pieces of information in one place since your goal is not to focus on one topic. Besides that, deciding how targeted your email should be completely depends on the purpose of your email. It is then important that you decide on whether you wish to make the prospect take action or to just deliver information. Try to keep your email all text and avoid any graphics that might prove to be distracting to the reader. Also keep in mind that if you want to get click throughs in your emails you have to be sure that your links can be easily identified. One proven fact about links is that people are more likely to click on them if they are bold, underlined or even plain text than if they are placed within graphic images. Therefore, your conversions will be better if you use this technique for links and avoid images. The overall look of your email should be neat and simple so people don't think of it as spam. By following simple but well tested tactics, you will get the best results from your email marketing campaigns.
Many email recipients have access to a preview window, enabling them to see a portion of an email message from their inbox by selecting it.
So it's a good idea to make the beginning of your email interesting enough that the reader is motivated to read the rest of it. This is almost like giving away the summary of the whole content and creating a hook that makes the reader even more curious.
No matter what kind of product or service you are promoting, email marketing is a simple way to improve your traffic and sales.