Not adding this to your campaign armory may mean that you are leaving a lot of money on the table for your competitors to collect.
Making an email distribution list is the first step of an email marketing campaign.
This article will clarify what is and what is not allowed in email marketing.
The first option open to you is to buy a list of email addresses from a specialist distributor.
But I do not suggest you use this method because it is not a very effective method and your money would be better spent elsewhere.
The problem here is that you actually have no idea whether the list members are interested in your product or even the market sector.
Communicating with only those people that are in your target audience group is essential to marketing success.
Another other problem with the ready-made list is that you are the new kid on the block and unless you take the time to build a relationship with the reader then the most likely destination for you emails is the spam bin.
The alternative is to ask present customers and other interested visitors to register with your website to get all the available information and updates about your business services or products.
This is a very effective method to create an email distribution list for your email marketing campaign.
Doing this will give you a complete list of all the current customers as well as those who are interested in learning more about your business services and its products.
You can then easily distribute emails or newsletters to all the members of your email list once you have begun the process of building your list of potential customers.
As long as you provide lots of information and relevant links to your products the readers will love these messages.
The benefit of this is that this love can transfer over to your brand as a whole which makes the entire process of marketing and realizing a profit far easier.