Customarily, grocery coupons have been found in newspapers and magazine advertisements which consumers can cut out and immediately use at the store.
People use these coupons with the intention of saving money when purchasing groceries, however studies have shown that consumers will purchase items for which they have coupons simply based on the fact that they are given an incentive to save.
Essentially what this means is that the marketing strategy that surrounds coupons actually drives customers to buy products that they had not originally intended to buy.
Some corporations have strayed away from issuing coupons based on the fact that they feel they would be giving away too much of their profit margin by offering discounts to consumers.
What they don't realize is that by giving consumers the incentive to buy their products through minuscule discounts, they could potentially earn that customers business over and over in the future.
Grocery stores have also embraced the coupon marketing strategy by placing their own coupons directly in the aisles hoping that their customers will choose to use them that day.
This gives people even more of an incentive to try a new product or by a product that they had not originally intended to buy.
Studies have shown that customers are significantly more likely to buy an item if there is a discount that is easily available for use.
Other grocery coupons have been shown to be directly placed onto products themselves via stickers.
Manufacturers who have a variety of different brands will place a coupon sticker on their hottest selling items which gives customers an incentive to try some of their other brands.
Grocery coupons can also be found online by visiting your local supermarkets website, as well as the the websites of the individual products that you are interested in purchasing.
These are usually printable discounts which do not require any purchase to be acquired.