Of course, it is not just buying discount running shoes that make a difference.
It could also be something like an offer of free delivery.
This could make a considerable difference when you are already buying a reasonably priced pair of running shoes.
There is a great deal of competition with reduced running shoes or the outlet section of a site.
Web site owners know it.
They do market studies, see what type of shoe you are most likely to buy, what you do not appreciate, to mention two considerations.
Then try to incorporate their prices and services into a package you can appreciate, and would cause you to buy from them.
Clearly two of the favorite method to reduce your costs are free delivery and simply discounting the prices of the runners themselves.
Internet running shoe stores or outlets will do their utmost best to offer you the excellent deals.
If they can not do that, they will often see what they could do to price match.
Take your time and enjoy the fact that you can effectively shop from home.