There are many email marketing templates present online that promoters can use. Selecting templates design, generally, is not really as simple as it sounds. That's why, here I have discussed 10 best practices for getting more customers with effectively designed e-mails:
Consider the content as a framework
You should use the content as a grid of variable parts that must work on a number of diverse arrangements based on the screen. Make sure to keep the key message front and middle and deliberate how you want recipients to communicate with it.
Think about the font size
If you are using text as part of an image understand that it can level down so small that it will be incomprehensible on a mobile phone. If you are using HTML text, use at least 22 pixels for headings and 14 for a copy and ensure the font is simple to read.
Employ pre header text
On a few mobile devices, the subject line can get cut off if too elongated, so it is particularly significant to use pre-header text to maintain it. Use the pre-header to tell receivers what to look forward to and give them a valid reason to go through the email.
Make the navigation simple
Website navigation or menu links should be cut down and loaded at the bottom of a mobile email message. Clients can navigate your whole website once they have gone through.
Intend for thumbs
Comprehend that at least part of your message will be blocked by thumbs as receivers scroll through. Use plentiful whitespace to stay away from frustrating click errors and make buttons and links big enough to be perceived and easily clicked on.
Make your calls-to-action effective
All over again, buttons and tap should be big and simple to use, as well as evidently tagged with your call-to-action.
Make it simple for customers
Give click-to-call and auto-apply promo codes so customers do not need to clasp between open tabs and apps.
Use white space
There is no need to stuff everything into a small area. You should use sufficient white space as the mobile audience expect to have to scroll.
Check your templates on different devices
Receptive email design works with indigenous apps on iPhones and Android platforms, but mobile browsers in other email applications may exhibit the desktop version.
Try to send campaigns at unusual times to capitalize on opens, clicks and lead conversions.
Thus, when you create an e-mail template, select your design and outline carefully, and ensure it links with your email marketing plan, website and the company's philosophy.