Evaluate your product and your original idea of presentation based on what facts, figures and personal viewpoints say - you never know when you might find discrepancies or lapses in personal or communal taste that may affect the plus and minuses of your product as perceived by your target market.
Next, learn the language of your target market.
Study how they converse and how they process information.
If there is a specific lingo or cultural practice or metaphor that they seem to like, use it.
This is so they can have a sense of familiarity to your piece.
Let them say to themselves, "Oh! I know what this guy is talking about, I can relate to it in my everyday life.
" Once you get that, you know that you already have them hooked.
Sustain that interest by always learning about new things which you can incorporate in your article.
Constant practice in writing and applying new lessons that you have learned will do wonders when it comes to fine-tuning your articles and content.
You can even consider going out of your way to attend writing courses, or engaging in experiences that mimic that of your audience.
Once you get a firsthand feel of how they view and do things, it will be easier for you to write about something while keeping them in mind.
In line with this, go back to your target market and get feedback from them.
The initiative has to come from you so they will see that you are determined to give them something worth reading.
Getting feedback is a good way of identifying where and how you can improve your work in order to generate better traffic through article marketing.