Uses for AutoResponder Marketing
Sometimes it's annoying getting an auto response email when you take the time to write/email the business or website. A response like this makes the whole communication process impersonal.
Autoresponders cannot be designed to address any specific issue that gives it a unique trait. However, email forms can be placed on a webmaster's website in such a way that different responses will be sent according to the issue. When a webmaster utilizes this way of response, the marketing program can be geared towards the person's issue and doesn't seem so uncongenial.
Is it hard to set up? Not at all. Instead of using a basic email address where persons need to contact the website operators, webmasters, instead, can set up a short contact form. The form should have spaces set aside for the person's name, age and email address.
To narrow down the person's issue, forms will need a drop down box with a list of possible problems or suggestions to why that person needs to speak with the website owner. What kinds of things should be listed? What kinds of problems you should have listed in this drop down box will depend on the sort of business you have. If they want to send in the email, it should be compulsory that they pick a reason for communication. What does this mean? It means they cannot submit the form without a reason being chosen. The autoresponder program will then send the appropriate marketer response to the person's email. There should be a place set aside for the person to air out their grievances or concerns. Make sure there are enough characters on the form because people will get upset when they cannot type out their problem entirely.
The autoresponder email marketing program will need at least one reply per drop down item. The responses they get should fit what their issue is about. For example, if a person has a problem with your account, your autoresponder email should say something to the effect of, "Thank you for your email. Please give us 24 hours to check on the status of your account and to report back to you." If you have any questions or want a faster response, you can contact us by phone."